Logo Design and Branding

The charming ‘Waverley’ is Halifax’s quaint and historic Bed and Breakfast style Inn located in downtown Halifax.

We were assigned the task of designing their Logo along with subsequent Branding and Marketing collateral.

The pineapple concept was chosen as their Logo graphic because of its association to being recognized as a traditional expression of “welcome”. The pineapple symbolizes warmth, welcome, friendship and hospitality which exemplifies their position as an accommodation destination.

Design Mandate:

  • Logo Design and Brand elements
  • Business Cards
  • Letterhead
  • Rack Card
  • Numerous Advertisements