Logo Design

Dashboard Living, based out of Truro, Nova Scotia, were looking for a Logo to represent their travel blog and business.

The business name, Dashboard Living, was derived from the concept of road trips and the dashboard of a card. Road trips were to be their area of specialty. This provided us with lots of inspiration for the Logo concepts we produced.

The concept they chose was based on the pinpoint graphic used on google maps, as well as the VW Wagon, a throw back to the days when VW Wagons were associated with sunny, summer road trips in the sixties.

They were looking for something modern and trendy, nothing busy, and we were happy to be given free creative reign to work within our conceptual design process.